Design leadership that fits your company's stage, pace, and way of building.

Rose Lane Studio is for companies that need experienced design leadership — not someday, but now.

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Who you work with

Deonne Castaneda is the design leader behind Rose Lane Studio. For over 15 years, she's led teams at Apple, built design from the ground up at startups like Block Party (acquired by DeleteMe), keynoted at SXSW, and been interviewed about designing privacy into tech products. She knows what it looks like when design leadership is missing and exactly what it takes to fix it.

Deonne Castaneda

You're in the right place if...

Your team doesn't have a design leader, but you're already making design decisions that you'll have to undo

  • Lean team
  • 0 to 1
  • Pre-Series B

Design-to-development is slowing your team down, and there's no one experienced enough to fix it

  • Inefficient process
  • Handoff friction

Your team is designing experiences beyond a screen and need a leader who can think across all of it

  • Product/service expansion
  • Multi-channel touchpoints

Your design lead is out, and your team can't afford a gap at this stage

  • Parental leave
  • Interim coverage
  • Sudden departure

Types of engagements

Fractional Head of Design

2–4 days/week · Ongoing

Experienced design leadership that's both strategic and hands-on. You get a design executive and senior IC all-in-one at a fraction of the cost, as well as a partner in finding your full-time design leader when the time comes.

Interim Design Leader

3 days/week · Fixed term

Design lead or management coverage for a defined period — parental leave, sudden departure, or a leadership gap between hires. You get someone who steps in quickly, keeps the team moving, and sets up what comes next.

Advisor

Defined hours/month

Design expertise applied to specific challenges and/or structured support for the designers on your team. Scoped to what you need.

Think there's a fit? Let's find out.

Get in touch